Xperia Pureness Sony Ericsson today announced a new part of their Xperia lineup: Xperia Pureness a breath taking device that will become a major Christmas booster in sales for Sony Ericsson and it will appeal both men and women for its design and back to basic features.

Sony Ericsson is trying a different approach with the Xperia Pureness by leaving its features in the dark until launch in November 2009 but we can all expect an analogue clock and memory card slot so you will be able to play your favorite song on a secretive device.